Project Description

In the 30 odd years that I’ve been writing advertisements, one of the things that never ceases to amaze me is how every business I look at has the most amazing success stories to tell. Sadly most of these stories remain untold, not only to the general public, but also to staff.

These stories need to be told because they can have a profound impact on an organisation. Of course they’re invaluable tools to sales people, but they also instil a sense of pride in an organisation that can reduce the churn of key staff, attract talented people and make all staff more engaged.

Software AG has the most wonderful stories, their software is integral to the success of countless organisations.

CEO Steve Keys asked us to capture some of these stories and share them with staff.

As you’ll see in this video, the results were profound.